About the Essential Report

The Essential Report was born out of the realization that trusted media is an essential aspect of a strong society. With trust in mainstream media plummeting to around 28% nationally (Gallup), we believe a new institution laser focused on delivering agenda-free objective news in modern formats wasn't just needed, it was long overdue. Our solution was to found Ideas, a next-generation news company dedicated to achieving this goal. The Essential Report is our flagship project, immediately offering coverage of the most important stories across politics, business, tech, and culture in an easy-to-read format.

Our Four Pillars

Truth: We have a slogan: "Our agenda is truth." Everything we do revolves around that, delivering you the truth to the best of our ability without half-truths and misleading coverage.

Optimism: We firmly believe in the potential of humanity and a bright future. Our belief that our best days as a civilization are ahead of us is foundational to our DNA.

Love: We strongly oppose partisan politics, hate, and division. We believe that we have more in common than we know, and love is the essential component required to heal our nation and our planet. We don't have to love every view or opinion to love every person.

Excellence: We aren't shy about the fact that we strive for greatness. Excellence, quality, attention to detail, and obsession imbue our culture and the content we produce. Every day we ask, "How can we make this better?"

Founder

Thanks for reading, Ideas Founder & CEO Ian Smith.

Follow

If you want to be a part of the journey, follow us on Instagram @essentialreport and @ideasnewshq and read along here, at essential.report.

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