# About the Essential Report

The Essential Report is a next-generation news publication that delivers agenda-free coverage of politics, business, tech, and culture in 60 seconds a day. Our mission is to rebuild trust in media by reporting the news the way it should be reported.

## Our Four Pillars

**Truth.** We report what is, not what fits a narrative. Facts come first, opinions are clearly labeled, and we correct ourselves when we are wrong.

**Optimism.** The world is more hopeful than the headlines suggest. We highlight progress alongside problems, because both are real.

**Love.** We write for our readers, not at them. We treat every subject — and every reader — with respect and good faith.

**Excellence.** Every story is crafted to be the clearest, most useful version of itself. No filler, no clickbait, no compromise.

## Founder

The Essential Report was founded by **Ian Smith**, Founder & CEO of Ideas, to build a publication worthy of the moment we are living through.

## Follow Us

Instagram: [@essentialreport](https://www.instagram.com/essentialreport/) · [@ideasnewshq](https://www.instagram.com/ideasnewshq/)

— Ian Smith, Founder & CEO, Ideas